Launch Simulation
Pretest how your
market decides.
B2B buying decisions are complex. Decisions in pharma, medtech and healthcare involve layers of stakeholders with competing priorities. Simature simulates how each one thinks, objects, and aligns – so you de-risk your strategy before activation.
What We Do
Synthetic research for
complex decisions.
Map multi-stakeholder decisions
Patient, payer, regulator, HCP, hospital, distributor – simulate the full B2B buying committee and how each actor in the decision chain reasons. See the full picture before you move.
Patient persona simulation
Synthetic patient personas – grounded in clinical literature and real-world evidence – can complement your research in days rather than months.
Accelerate commercial launch readiness
Compress months of traditional research into days. Stress-test positioning, identify blind spots, and enter the market with evidence – not assumptions.
De-risk HCP messaging
Find the friction before product launch. Validate messaging on synthetic stakeholders before committing budget.
Thomas
Payer
Health Insurance
Priya
HCP
Oncology
Markus
KOL
Cardiology
Amira
Patient
The Method
Market research,
enriched with
AI simulation.
Visualise the stakeholder landscape
We build synthetic segments and personas of every actor in your decision chain. Beyond demographics, with motivations, objections and contradictions between them. GDPR compliant by design.
Simulate the decision making
Run your messaging, your value story, your launch strategy against a living model of how your market actually decides. Detect the blind spots, see where it breaks – and why – so you can bullet-proof your (re-)launch strategy before you commit.
Focus groups on demand
Access and survey your bespoke target audience anytime. No scheduling, no recruitment delays, no waiting.
Trusted by
Test your strategy before the market does.
We simulate how complex decisions actually happen.